Wholesale Price Calculator: Price for Bulk Buyers and Retailers

Wholesale prices must leave you a profit and still give the retailer room to earn. Enter your cost, your wholesale markup and the retailer markup you expect to see your wholesale price, your profit on an order and a suggested shelf price.

FreeNo sign-upRuns in your browserUpdated 2 Nov 2026
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Estimates for general information. This is not tax or accounting advice.

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How to use this calculator

  1. Enter what one unit costs you.
  2. Enter the markup you add for wholesale.
  3. Enter the markup a retailer usually adds.
  4. Enter the quantity in the order.
  5. Read the wholesale price, order value, your profit and the suggested retail price.

The formula

Wholesale price = Cost × (1 + Wholesale markup ÷ 100). Order value = Wholesale price × Quantity. Your profit = (Wholesale price − Cost) × Quantity. Suggested retail price = Wholesale price × (1 + Retailer markup ÷ 100).

Worked example

Cost ₹120 with a 15% wholesale markup gives a wholesale price of ₹138 and ₹18 profit a unit. On 200 units the order value is ₹27,600 and your profit is ₹3,600. A retailer adding 30% would sell at ₹179.40.

Understanding your result

If the suggested retail price looks too high for your market, retailers will not buy. Check it against what similar products sell for, and adjust your markup or offer quantity-based tiers. Prices here exclude GST.

When to use it

  • Build a wholesale price list from your costs.
  • Quote bulk orders and see your profit instantly.
  • Check that the retail price stays competitive.

Assumptions and limits

Excludes GST, transport and credit costs. Add delivery and payment terms to your cost if you bear them.

Frequently asked questions

How much markup should I add for wholesale?

It varies by product and volume. Compare your competitors and make sure your profit covers your handling costs.

Should wholesale prices include GST?

Quote them without GST and add the tax on the invoice, using the GST exclusive calculator.

How do I give a volume discount?

Run the calculator with a lower markup for larger quantities.

What is the retailer markup for?

It shows the likely shelf price so you can check your price is sellable.

Is wholesale price the same as MRP?

No. MRP is the maximum retail price printed on the pack.